What is the 2nd UNWTO Tourism Startup Competition?

The 2nd UNWTO Tourism Startup Competition is a global inititative which aims to find and foster the development of startups looking to lead the transformation of the tourism sector.

Who is eligible to apply to the 2nd UNWTO Tourism Startup Competition?

We are looking for the most disruptive startups that are transforming the way people travel and experience tourism in the following five categories:

  • Deep Tech: Location & Geolocation Data
  • Smart Mobility
  • Rural Development
  • Disruptive Hospitality
  • Smart Destinations

We are targeting start-ups that:

  • Are in the Early Stage or Series A Stage
  • Are innovative in nature and provide value-added and sustainable solutions for the tourism sector
  • Have potential for scalability and a vision to grow internationally
  • Have a business plan
  • Are in the Both for-profit and non-profit projects

How will my project be evaluated?

The projects will be evaluated accroding to five criteria:

  • Value proposition of the solution: Is the proposed solution unique, effective, and feasible?
  • Impact on business: Will the solution substantially impact the focus area of choice?
  • Capacity for collaboration with the startup: Feasibility of collaboration / agile implementation in the short-medium term
  • Resources and team:How good is the team, in relation to the plan ahead?
  • Level of sustainability: How is the environmental, economic and social impact produced by the business activity?

What expenses be covered to attend FITUR 2020?

The programme will cover the travel and lodging expenses for two people of the top fifteen startups to attend FITUR 2020.

What is UNWTO?

The World Tourism Organization (UNWTO) is The United Nations agency for the promotion of responsible, sustainable and universally accesible tourism. As the leading international organization in the field of tourism, UNWTO promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.

What is Globalia?

Globalia is Iberoamerica’s largest group of tourism with a turnover in 2016 of 3.570 million euros. With presence in over 20 countries and 15.000 employees, the Globalia Holding provides services to all sectors of the tourism industry. It comprises a numbrer of independent companies that are leaders in their markets, including Air Europa (airline), Halcon Viajes (travel agencies), Travelplan (tour operator), Be Live (Hotel chain) and Groundforce (airport handling).

What is Wakalua?

Wakalua is the first global innovation hub for tourism boosting innovation through unique public-private partnerships in more than 150 countries. It is powered by Globalia, leading tourism corporation in Spain and Latin America, in collaboration with the World Tourism Organization (UNWTO), the United Nations Specialized Agency promoting responsible, sustainable and universally accessible tourism.

What is FITUR 2020?


What is the World Tourism Day?


What are the term and conditions?

Click here to review the full terms and conditions for the competition.